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Can鈥檛 I just use AI to write my content? What鈥檚 wrong with that?

31 January 2025

Don鈥檛 get us wrong 鈥� artificial intelligence (AI) is a great tool. It is so fast, posting up hundreds of words in the blink of an eye and creating more lists than you can shake a stick at. But do you know what it isn鈥檛? Personal.

3 reasons why you need intellectual property as a microbusiness

06 January 2025

If you are a start-up business, chances are you are classed as a microbusiness 鈥� which is defined as companies with 10 employees or less and a turnover of £632,000 a year. If you are busy working all the hours to get going, looking at your intellectual property might be last on your list to do. But if you are asking yourself 鈥榙o I need IP if I鈥檓 a microbusiness?鈥� the answer is a resounding 鈥淵ES鈥�, says intellectual property expert Gemma Ryan.

Healthy habits to help you achieve success in business

20 December 2024

For a business owner, healthy habits for success can be achieved in a relatively short amount of time with the right motivation.

What should I be looking for in my social media analytics?

16 December 2024

Understanding how to effectively analyse and leverage social media analytics enables entrepreneurs to make data-driven decisions that enhance their marketing strategies.

Can you be too salesy?

12 December 2024

What do you talk to your customers about? If your social media posts are all full of sales posts, if all you talk about is 鈥榖uy, buy, buy鈥� at in-person events or on your website then be warned: you could be putting people off from becoming your loyal customers. Hear from consultant Alison Machin about best sales practice.