Dr. Meryem Altaf is currently working as a Lecturer in Business & Management at De 51³Ô¹Ïapp University, UK. She has done her PhD in category A1 from Newcastle University, United Kingdom. Her areas of interest are corporate sustainability, strategic management, and multiple stakeholder studies. She has more than six years of experience mainly in academia. She has worked as a seminar leader, examination marker, and research assistant at Newcastle University, United Kingdom. She also has experience in teaching in the areas of management, marketing, and research at both undergrad and postgrad levels in Pakistan and has also been involved in research and administrative roles. Dr. Meryem is a multidisciplinary researcher with experience in both qualitative and quantitative data collection and analysis techniques by using software, such as NVivo, SPSS, Excel, and Endnote.