51³Ô¹Ïapp

I am a Senior Lecturer in Marketing in the School of Leadership, Management & Marketing at De 51³Ô¹Ïapp University. Prior to joining 51³Ô¹Ïapp in April 2019, I have been a Lecturer in Marketing at University College Cork (2007-2010), University of East Anglia (2010-2015) and University of Stirling (2015-2018) as well as a Visiting Lecturer at Singapore Institute of Management (2016-2017) as part of Stirling University's flying faculty.

I hold an MBS (Research only) and a PhD from Waterford Institute of Technology. As the external examiner, Morris B. Holbrook, W.T. Dillard Professor Emeritus of Marketing at Columbia University, has commended my thesis "Life as a Jena Malone Fan: An Introspective Study into a Consumer's Fan Relationship with a Film Actress" with no modifications required. In addition, I am registered Fellow of the HEA and held the role of Chief Examiner at the University of Stirling’s Marketing and Retail Division.

My academic research and teaching expertise lies in particular in the subjects of 'Consumer Behaviour', 'Consumer Culture Theory', Arts & Entertainment Marketing (especially in Film, TV and Music), Brand Management, Marketing Communications (especially in Advertising, Public Relations and Sponsorships) and Experiential Marketing. Besides the dissertations of numerous MSc, BSc and BA students, I have supervised the dissertations of 1x PhD, 1x MPhil and 2x MRes students to successful completion. At the moment, I am supervising 5x PhD students at 51³Ô¹Ïapp.

My research explores a range of "unusual" but fascinating topics like ‘celebrity fandom’, ’film marketing, consumption and tourism’, ’music marketing and consumption’, ‘the post-digital resurgence of vinyl records and other analogue technologies’, 'tribute bands and the quest for authenticity', ’the role of myth creation, dissemination, (re)interpretation and adoption within the identity projects of punk subcultures’, and ‘experiential marketing’. I thereby have a preference for interpretivist and subjectivist research methodologies - and especially for introspective/autoethnographic research approaches.

My work has been published in the European Journal of Marketing (3*/A*), Journal of Business Research (3*/A), Journal of Marketing Management (3*/A), Journal of Brand Management (2*/A), Advances in Consumer Research (2*/B), European Advances in Consumer Research (2*/B), Arts and the Market (1*/C), Journal of Customer Behaviour (1*/C) and The Marketing Review (1*/C), while Routledge have published my book "Celebrity Fans and their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan" in hardcover, paperback and ebook.

Prior to my academic career, I held a number of management positions within the German and Irish sports retail industries (i.e. with Nike Ireland), during which I obtained 10 years of valuable industry experience. Furthermore, my substantial voluntary work as the Braunschweig Table Tennis Association’s appointed Head of Public Relations has provided me with valuable managerial experiences in sports marketing, public relations and event-marketing, too.

Marketing, Consumers & Society Research Group/Cluster (which is part of the Center for Entrepreneurship & Innovation (CEI) and, thus, located within the Institute of Responsible Business.

BOOKS

Wohlfeil, Markus (2018), Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan, Routledge Interpretive Marketing Research Series No. 25, Basingstoke: Routledge. ISBN: 978-0-8153-8727-5 (Hard Copy), 978-0-367-66714-6 (Paperback) or 978-0-8153-8727-3 (eBook)

BOOK CHAPTERS

Wohlfeil, Markus (2021), “Vinyl Strikes (Not Once But Twice): The Non-Digital Future of Listening to Music?” In: Celebrating the Past and Future of Marketing and Discovery with Social Impact (Proceedings of 2021 AMS Virtual Annual Conference and World Marketing Congress) (Eds.) Allen, Julinn, Bruna Jochims and Shuang Wu, St. Louis/USA: Springer, 571-572

Wohlfeil, Markus (2015), “Morris B. Holbrook, Subjective Personal Introspection and the Hunger Games: A Young Researcher’s Introspective Perspective”, in Legends in Consumer Behaviour: Morris B. Holbrook, Volume 10: Qualitative Methods Part III – Subjective Personal Introspection (Eds.) Sheth, Jagdesh and Stephen J. Gould, New York: Sage, 391-395.

PEER-REVIEWED PUBLICATIONS

Wohlfeil, Markus, Anthony Patterson and Stephen J. Gould (2019), “The Allure of Celebrities: Unpacking Their Polysemic Consumer Appeal”, European Journal of Marketing, 53 (10), 2025-2053.

Wohlfeil, Markus (2018), “Learning from the Professionals: Film Tourists' ‘Authentic’ Experiences on a Film Studio Tour”, Arts and the Market, 8 (1), 47-63.

Wohlfeil, Markus and Susan Whelan (2012), “Saved! by Jena Malone: An Introspective Study of a Consumer’s Fan Relationship with a Film Actress”, Journal of Business Research, 65 (4), 511-519.

Wohlfeil, Markus and Susan Whelan (2011), “The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation Approach”, European Advances in Consumer Research, 9, 290-296.

Batat, Wided and Markus Wohlfeil (2009), “Getting Lost Into the Wild: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach”, Advances in Consumer Research, 36, 372-377.

Wohlfeil, Markus and Susan Whelan (2008), “Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of Pride & Prejudice”, European Advances in Consumer Research, 8, 137-143.

Wohlfeil, Markus and Susan Whelan (2007), “Like Being a Guinness Drop in a Freshly-Poured Pint: Consumer Motivations to Participate in the Guinness Storehouse”, The Marketing Review, 7 (3), 283-300.

Wohlfeil, Markus and Susan Whelan (2006), “Consumer Motivations to Participate in Event-Marketing Strategies”, Journal of Marketing Management, 22 (5-6), 643-669.

Whelan, Susan and Markus Wohlfeil (2006), “Communicating Brands Through Engagement with “Lived” Experiences”, Journal of Brand Management, 13 (4-5), 313-329

.Wohlfeil, Markus and Susan Whelan (2006), “Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement”, European Advances in Consumer Research, 7, 125-131.

Wohlfeil, Markus and Susan Whelan (2005), “Event-Marketing as Innovative Marketing Communications: Reviewing the German Experience”, Journal of Customer Behaviour, 4 (2), 181-207.

PEER-REVIEWED CONFERENCE PROCEEDINGS

Wohlfeil, Markus (2023), “Vinyl Records: Escaping Digitalized Music’s Iron Cage?”, Proceedings of ANZMAC 2023 Conference at the University of Otago, 4^th-6^th December 2023, Dunedin/NZL: ANZMAC, 172-176.

Mills, Scott, Anthony Patterson, Lee Quinn & Markus Wohlfeil (2023), “Consuming Spontaneity in Extraordinary Experiences”, Proceedings of ANZMAC 2023 Conference at the University of Otago, 4^th-6^th December 2023, Dunedin/NZL: ANZMAC, 177.

Kaewtipnet, Chananchida, Markus Wohlfeil and Amy Takhar (2023), “Is a University Degree for Myself or My Family?”, Proceedings of 2023 AMS World Marketing Congress at the University of Kent, 11^th to 14^th July, Canterbury/UK: Springer, (in press).

Wohlfeil, Markus (2023), “Even Better Than the Real Thing? Tribute Bands and Authenticity”, Proceedings of the Academy of Marketing Annual Conference 2023 at the University of Birmingham, 3^rd-6^th July 2023, Birmingham/UK: Academy of Marketing, 290-291.

Bouzidi, Rayane, Markus Wohlfeil and Amy Takhar (2023), “Consuming Cultural Heritage Tourism and Authenticity”, Proceedings of the Academy of Marketing Annual Conference 2023 at the University of Birmingham, 3rd-6th July 2023, Birmingham/UK: Academy of Marketing, 298-299.

Wohlfeil, Markus (2022), “Tribute Bands and Their Quest for Authenticity”, Proceedings of ANZMAC 2022 Conference at University of Western Australia, 5^th-7^th December 2022, Perth/AUS: ANZMAC, 230-232.

Kaewtipnet, Chananchida, Markus Wohlfeil and Amy Takhar (2022), “University Education: Negotiating Personal Desires with Family Expectations”, Proceedings of ANZMAC 2022 Conference at University of Western Australia, 5^th-7^th December 2022, Perth/AUS: ANZMAC, 416-419.

Bouzardi, Rayane, Markus Wohlfeil and Amy Takhar (2022), “Ecotourism, Motivations and Impacts on Consumers’ Identity”, Proceedings of ANZMAC 2022 Conference at University of Western Australia, 5^th-7^th December 2022, Perth/AUS: ANZMAC, 711-713. (Best Paper in Track Award)

Wohlfeil, Markus (2022), “New Adventures in Hi-Fi: The Resurgence of Vinyl Records”, Proceedings of the Academy of Marketing Annual Conference 2022 at University of Huddersfield, 5^th-7^th July 2022, Huddersfield/UK: Academy of Marketing, 59-60.

Wohlfeil, Markus (2019), “Vinyl Records: The Future of Consuming Music?” Proceedings of ANZMAC 2019 Conference at Victoria University of Wellington, 2nd-4th December 2019, Wellington/NZ: ANZMAC, on USB.

Wohlfeil, Markus (2017), “From ‘Spiral Scratch’ to PledgeMusic: The Birth & Rebirth of Punk Culture’s Entrepreneurial Spirit”, Proceedings of the Academy of Marketing Annual Conference 2017 at University of Hull, Hull/UK: Academy of Marketing, on USB.

Wohlfeil, Markus (2016), “Ever Fallen in Love with Marketing: Marketing in Punk, Marketing of Punk”, Proceedings of the 15th International Non-Profit, Arts, Heritage & Social Marketing Colloquium at Royal Holloway, University of London, Egham/UK: Academy of Marketing-Arts & Social Marketing SIG.

Wohlfeil, Markus (2015), “Learning Film Magic from the Professionals: The Film Studio as a Tourist Destination”, Proceedings of the Academy of Marketing Annual Conference 2015 at the University of Limerick, Limerick/IRL: Academy of Marketing, on USB.

Wohlfeil, Markus (2014), “And May the Odds Be Always in Your Favour: What ‘The Hunger Games’ Can Teach Us about Today’s Marketing Academia”, Proceedings of the Academy of Marketing Annual Conference 2014 at Bournemouth University, Bournemouth/UK: Academy of Marketing, on USB.

Wohlfeil, Markus (2013), “Catching Fire: New Insights into the Nature of Fans’ Parasocial ‘Romantic’ Relationships with a Celebrity”, Proceedings of the International Fan Studies Global Network Symposium at University of East Anglia, Norwich/UK.

Wohlfeil, Markus (2013), “And May the Odds Be Always in Your Favour: ‘The Hunger Games’ as a Metaphor for Marketing Academia, Journal Rankings and the REF”, Proceedings of the 16th Irish Academy of Management Annual Conference at Waterford Institute of Technology, Waterford/Ireland: Irish Academy of Management, on CD-Rom.

Wohlfeil, Markus (2013), “For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy”, Proceedings of the 16th Irish Academy of Management Annual Conference at Waterford Institute of Technology, Waterford/Ireland: Irish Academy of Management, CD-Rom.

Wohlfeil, Markus and Mar Solé (2013), “Piled Higher and Deeper: ‘The PhD Comics’ as a Co-Creative Consumption Experience”, Proceedings of the Academy of Marketing Annual Conference 2013 at the University of South Wales, Cardiff/UK: Academy of Marketing, on USB.

Mills, Scott and Markus Wohlfeil (2013), “What Meaning(s) Does the Lived Experience of Performing and Consuming Comedy have for the Individual Amateur Comedian as Part of a Community of Comedy”, Proceedings of the Academy of Marketing Annual Conference 2013 at the University of South Wales, Cardiff/UK: Academy of Marketing, on USB.

Wohlfeil, Markus (2012), “Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience – A Photographic Essay”, Proceedings of the Academy of Marketing Annual Conference 2012 at the University of Southampton, Southampton: Academy of Marketing, on USB.

Wohlfeil, Markus (2012), “Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)”, Proceedings of the 11th International Non-Profit, Arts, Heritage & Social Marketing Colloquium at London Metropolitan University, London/UK: Academy of Marketing-Arts & Social Marketing SIG, 130-132.

Wohlfeil, Markus and Susan Whelan (2011), , Proceedings of the Academy of Marketing Annual Conference 2011 at the University of Liverpool, Liverpool/UK: Academy of Marketing,

Wohlfeil, Markus and Susan Whelan (2010), “The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation Approach”, Proceedings of the 9th European Association for Consumer Research Conference at Royal Holloway, University of London, Egham/UK: Association for Consumer Research.

Wohlfeil, Markus and Susan Whelan (2009), “The Ballad of Jena Malone & Me: Exploring a Consumer’s Fan Relationship with an Admired Movie Actress Brand”, Proceedings of the 12th Irish Academy of Management Annual Conference, Galway/Ireland: Galway-Mayo Institute of Technology, on CD-Rom.

Batat, Wided and Markus Wohlfeil (2008), “Getting Lost Into the Wild: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach”, Proceedings of the 36th North American Association for Consumer Research Conference at Hyatt Regency Hotel, San Francisco/California, USA: Association for Consumer Research.

Wohlfeil, Markus and Susan Whelan (2008), “The Book of Stars: Some Alternative Insights into Celebrity Fandom”, Proceedings of the Annual Academy of Marketing Conference 2008 at Robert Gordon University, Aberdeen/UK: Academy of Marketing, on USB. (Best Paper in Track Award)

Batat, Wided and Markus Wohlfeil (2008), “Getting Lost Into the Wild: Exploring the Role of Narrative Transportation in the Experiential Consumption of Movies”, Proceedings of the Annual Academy of Marketing Conference 2008 at Robert Gordon University, Aberdeen/UK: Academy of Marketing, on USB.

Batat, Wided and Markus Wohlfeil (2008), “Getting Lost Into the Wild: The Role of Narrative Transportation in the Experiential Consumption of Movies”, Proceedings of the 11th Irish Academy of Management Annual Conference, Dublin/Ireland: Dublin City University, on CD-Rom.

Charitsos, Vasilios, Susan Whelan and Markus Wohlfeil (2008), “Building Brand Communities through Event-Marketing Strategies”, Proceedings of the 11th Irish Academy of Management Annual Conference, Dublin/Ireland: Dublin City University, on CD-Rom.

Wohlfeil, Markus and Susan Whelan (2007), “Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of Pride & Prejudice”, Proceedings of the 8th European Association for Consumer Research Conference at Universita Bocconi Milan, Milan/Italy: Association for Consumer Research.

Wohlfeil, Markus and Susan Whelan (2007), “How Jena Malone Saved! Me: An Introspective Study on a Consumer’s Fan Relationship with a Movie Actress”, Proceedings of the 10th Irish Academy of Management Annual Conference, Belfast/UK: Queen’s University Belfast, on CD-Rom.

Wohlfeil, Markus and Susan Whelan (2006), “Confessions of a Movie-Fan: Introspection into the Experiential Consumption of Pride & Prejudice”, Proceedings of the 9th Irish Academy of Management Annual Conference, Cork/Ireland: University College Cork, on CD-Rom.

Wohlfeil, Markus and Susan Whelan (2005), “Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement”, Proceedings of the 7th European Association for Consumer Research Conference at University of Gothenburg, Gothenburg/Sweden: Association for Consumer Research.

Whelan, Susan and Markus Wohlfeil (2005), “Communicating Brands Through “Lived” Experiences”, Proceedings of the 1st Annual International Colloquium on Critical Issues in Brand Management at the University of Birmingham, Birmingham/UK: Academy of Marketing-Brand SIG.

Wohlfeil, Markus and Susan Whelan (2005), “Event-Marketing: When Brands Become “Real-Lived” Experiences”, Proceedings of the 8th Irish Academy of Management Annual Conference, Galway/Ireland: Galway-Mayo Institute of Technology, on CD-Rom.

Wohlfeil, Markus and Susan Whelan (2004), “Investigating Consumers’ Motivations to Participate in Marketing-Events”, Proceedings of the 7th Irish Academy of Management Annual Conference, Dublin/Ireland: Trinity College Dublin, on CD-Rom.

NON-PEER REVIEWED PUBLICATIONS

Wohlfeil, Markus (2016), , The Conversation, 24-November-2016, 

POSTER PRESENTATIONS

Wohlfeil, Markus (2021), “Vinyl Resurgence: Giesler’s (2008) Market Evolution Drama Revisited”, presented at ANZMAC 2021 at the University of Melbourne, Melbourne/AUS: ANZMAC.

Wohlfeil, Markus (2016), “From Spiral Scratch to PledgeMusic: The Birth and Re-Birth of Punk Culture’s Entrepreneurial Spirit”, presented at the International Symposium on Marketing & Music in an Age of Digital Reproduction at the University of Stirling on 18th November 2016, Stirling: University of Stirling.

Wohlfeil, Markus and Mar Solé (2013), “Piled Higher and Deeper: Insights into ‘The PhD Comics’ as a Co-Creative Consumption Experience”, presented at the 10th European Association for Consumer Research Conference at IESE Barcelona, Barcelona/Spain: Association for Consumer Research.

Wohlfeil, Markus (2006), “Confessions of a Movie-Fan: Subjective Personal Introspection into an Individual’s Experiential Consumption of Pride & Prejudice”, presented at the International Research Colloquium for Masters and Doctoral Students, 13th December 2006 at Waterford Institute of Technology, Ireland. 

1. Celebrity Fandom & Consumers' Parasocial Relationships with Celebrities

2. Film Business, Marketing, Consumption and Tourism

3. Music Business, Marketing and Consumption

4. The Post-Digital Resurgence of Vinyl Records and Other Analogue Technologies

5.Tribute Bands and the Quest for Authenticity

5. The Role of Myth Creation, Dissemination, (Re)interpretation and Adoption within the Personal and Communal Identity Projects of Punk Subcultures

6. Experiential marketing

I thereby have a preference for interpretivist and subjectivist research methodologies - and especially for introspective/autoethnographic research approaches.

My academic research and teaching expertise lies in particular in the subjects of 'Consumer Behaviour', 'Consumer Culture Theory', 'Arts & Entertainment Marketing' (especially in Film, TV and Music), 'Brand Management', 'Marketing Communications' (especially in Advertising, Public Relations and Sponsorships) and 'Experiential Marketing'. Besides the dissertations of numerous MSc, BSc and BA students, I am currently supervising 5x PhD students, while having had previously supervised the dissertations of 1x PhD, 1x MPhil and 2x MRes students to successful completion.

At 51³Ô¹Ïapp, I currently teach:
BAMC2001 Consumer Behaviour (Module Leader)
BMKT2004 Contemporary Issues in Marketing
MARK5020 MSc Marketing Dissertation
PGR Supervision

Previously, I have taught:
MARK2313 Brand Management
MARK2314 Advertising & Promotion
MARK3030 Global Consumer Culture
LBPG5017 MSc Business Research Projects
MARK5020 MSc Dissertation

• PhD (Waterford Institute of Technology, 2011) - "Life as a Jena Malone Fan: An Introspective Study into a Consumer's Fan Relationship with a Film Actress"
• MBS by Research only (Waterford Institute of Technology, 2005) - "When Brands Become Real-Lived Experiences: Consumer Motivations to Participate in Event-Marketing Strategies"
• PGCert HEP (University of East Anglia, 2014)
• BBS (Hons) - Marketing Management (Dundalk Institute of Technology, 2001)
• National Diploma in Business Studies - International Marketing (Dundalk Institute of Technology, 2000)
• Kaufmann im Einzelhandel - Sportartikel (= Professional Diploma in Sports Retail Management) (Real-Kauf KG, Industrie- & Handelskammer Braunschweig, Berufsbildende Schulen III Braunschweig)

MARK2313 Brand Management (Module Leader); MARK2314 Advertising & Promotion; MARK3030 Global Consumer Culture; MARK3008 Dissertation; MARK5020 Dissertation

• Best Paper in Travel & Tourism Marketing Track at the ANZMAC 2022 Conference: Ecotourism, Motivations and Impacts on Consumers’ Identity (2022), co-authored with Ms Rayane Bouzardi and Dr Amy Takhar
• Best Paper Award in Arts & Heritage Marketing Track at the Academy of Marketing Annual Conference 2008: "The Book of Stars: Some Alternative Insights into Celebrity Fandom" (2008)
• Waterford Crystal PhD Scholarship for Marketing Studies (2005-2008)
• Waterford Institute of Technology Teaching Studentship (2003-2005)
• Coca-Cola Atlantic Corporation Award for Best Foreign Student in International Marketing at Dundalk Institute of Technology (2000)

EDITORIAL BOARD MEMBER

• Arts and the Market (formerly: Arts Marketing: An International Journal) (since November 2015)
• Journal of Customer Behaviour (since 2021)

• Fellow of the Higher Education Academy (HEA)
• Member of the Association for Consumer Research
• Member of the Academy of Marketing Science
• Fellow of the Academy of Marketing (UK)
• Member of ANZMAC

PEER-REVIEWED CONFERENCE PROCEEDINGS

• Wohlfeil, Markus (2023), “Vinyl Records: Escaping Digitalized Music’s Iron Cage?”, Proceedings of ANZMAC 2023 Conference at the University of Otago, 4th-6th December 2023, Dunedin/NZL: ANZMAC, 172-176.
• Mills, Scott, Anthony Patterson, Lee Quinn & Markus Wohlfeil (2023), “Consuming Spontaneity in Extraordinary Experiences”, Proceedings of ANZMAC 2023 Conference at the University of Otago, 4th-6th December 2023, Dunedin/NZL: ANZMAC, 177.
• Kaewtipnet, Chananchida, Markus Wohlfeil & Amy Takhar (2023), “Is a University Degree for Myself or My Family?”, Proceedings of 2023 AMS World Marketing Congress at the University of Kent, 11th to 14th July, Canterbury/UK: Springer, (in press).
• Wohlfeil, Markus (2023), “Even Better Than the Real Thing? Tribute Bands and Authenticity”, Proceedings of the Academy of Marketing Annual Conference 2023 at the University of Birmingham, 3^rd-6^th July 2023, Birmingham/UK: Academy of Marketing, 290-291.
• Wohlfeil, Markus (2022), “Tribute Bands and Their Quest for Authenticity”, Proceedings of ANZMAC 2022 Conference at University of Western Australia, 5th-7th December 2022, Perth/AUS: ANZMAC, 230-232.
• Kaewtipnet, Chananchida, XX & Amy Takhar (2022), “University Education: Negotiating Personal Desires with Family Expectations”, Proceedings of ANZMAC 2022 Conference at University of Western Australia, 5th-7th December 2022, Perth/AUS: ANZMAC, 416-419.
• Bouzardi, Rayane, XX & Amy Takhar (2022), “Ecotourism, Motivations and Impacts on Consumers’ Identity”, Proceedings of ANZMAC 2022 Conference at University of Western Australia, 5th-7th December 2022, Perth/AUS: ANZMAC, 711-713. (Best Paper in Track Award).
• Wohlfeil, Markus (2021), “Vinyl Strikes (Not Once But Twice): The Non-Digital Future of Listening to Music?” Proceedings of the Academy of Marketing Science (AMS) 2021 Virtual Conference and World Marketing Congress 2020 from 1st to 4th June 2021, St. Louis/USA: Academy of Marketing Science.
• Wohlfeil, Markus (2019), “Vinyl Records: The Future of Consuming Music?” Proceedings of ANZMAC 2019 Conference at Victoria University of Wellington, 2nd-4th December 2019, Wellington/NZ: ANZMAC, on USB.
• Wohlfeil, Markus (2017), “From ‘Spiral Scratch’ to PledgeMusic: The Birth & Rebirth of Punk Culture’s Entrepreneurial Spirit”, Proceedings of the Academy of Marketing Annual Conference 2017 at University of Hull, Hull/UK: Academy of Marketing, on USB.
• Wohlfeil, Markus (2016), “Ever Fallen in Love with Marketing: Marketing in Punk, Marketing of Punk”, Proceedings of the 15th International Non-Profit, Arts, Heritage & Social Marketing Colloquium at Royal Holloway, University of London, Egham/UK: Academy of Marketing-Arts & Social Marketing SIG.
• Wohlfeil, Markus (2015), “Learning Film Magic from the Professionals: The Film Studio as a Tourist Destination”, Proceedings of the Academy of Marketing Annual Conference 2015 at the University of Limerick, Limerick/IRL: Academy of Marketing, on USB.
• Wohlfeil, Markus (2014), “And May the Odds Be Always in Your Favour: What ‘The Hunger Games’ Can Teach Us about Today’s Marketing Academia”, Proceedings of the Academy of Marketing Annual Conference 2014 at Bournemouth University, Bournemouth/UK: Academy of Marketing, on USB.
• Wohlfeil, Markus (2013), “Catching Fire: New Insights into the Nature of Fans’ Parasocial ‘Romantic’ Relationships with a Celebrity”, Proceedings of the International Fan Studies Global Network Symposium at University of East Anglia, Norwich/UK.
• Wohlfeil, Markus (2013), “And May the Odds Be Always in Your Favour: ‘The Hunger Games’ as a Metaphor for Marketing Academia, Journal Rankings and the REF”, Proceedings of the 16th Irish Academy of Management Annual Conference at Waterford Institute of Technology, Waterford/Ireland: Irish Academy of Management, on CD-Rom.
• Wohlfeil, Markus (2013), “For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy”, Proceedings of the 16th Irish Academy of Management Annual Conference at Waterford Institute of Technology, Waterford/Ireland: Irish Academy of Management, CD-Rom.
• Wohlfeil, Markus and Mar Solé (2013), “Piled Higher and Deeper: ‘The PhD Comics’ as a Co-Creative Consumption Experience”, Proceedings of the Academy of Marketing Annual Conference 2013 at the University of South Wales, Cardiff/UK: Academy of Marketing, on USB.
• Mills, Scott and Markus Wohlfeil (2013), “What Meaning(s) Does the Lived Experience of Performing and Consuming Comedy have for the Individual Amateur Comedian as Part of a Community of Comedy”, Proceedings of the Academy of Marketing Annual Conference 2013 at the University of South Wales, Cardiff/UK: Academy of Marketing, on USB.
• Wohlfeil, Markus (2012), “Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience – A Photographic Essay”, Proceedings of the Academy of Marketing Annual Conference 2012 at the University of Southampton, Southampton: Academy of Marketing, on USB.
• Wohlfeil, Markus (2012), “Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)”, Proceedings of the 11th International Non-Profit, Arts, Heritage & Social Marketing Colloquium at London Metropolitan University, London/UK: Academy of Marketing-Arts & Social Marketing SIG, 130-132.
• Wohlfeil, Markus and Susan Whelan (2011), “There’s Something about Jena Malone: New Insights into How Celebrities Appeal to Consumers”, Proceedings of the Academy of Marketing Annual Conference 2011 at the University of Liverpool, Liverpool/UK: Academy of Marketing,
• Wohlfeil, Markus and Susan Whelan (2010), “The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation Approach”, Proceedings of the 9th European Association for Consumer Research Conference at Royal Holloway, University of London, Egham/UK: Association for Consumer Research.
• Wohlfeil, Markus and Susan Whelan (2009), “The Ballad of Jena Malone & Me: Exploring a Consumer’s Fan Relationship with an Admired Movie Actress Brand”, Proceedings of the 12th Irish Academy of Management Annual Conference, Galway/Ireland: Galway-Mayo Institute of Technology, on CD-Rom.
• Batat, Wided and Markus Wohlfeil (2008), “Getting Lost Into the Wild: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach”, Proceedings of the 36th North American Association for Consumer Research Conference at Hyatt Regency Hotel, San Francisco/California, USA: Association for Consumer Research.
• Wohlfeil, Markus and Susan Whelan (2008), “The Book of Stars: Some Alternative Insights into Celebrity Fandom”, Proceedings of the Annual Academy of Marketing Conference 2008 at Robert Gordon University, Aberdeen/UK: Academy of Marketing, on USB. (Best Paper in Track Award)
• Batat, Wided and Markus Wohlfeil (2008), “Getting Lost Into the Wild: Exploring the Role of Narrative Transportation in the Experiential Consumption of Movies”, Proceedings of the Annual Academy of Marketing Conference 2008 at Robert Gordon University, Aberdeen/UK: Academy of Marketing, on USB.
• Batat, Wided and Markus Wohlfeil (2008), “Getting Lost Into the Wild: The Role of Narrative Transportation in the Experiential Consumption of Movies”, Proceedings of the 11th Irish Academy of Management Annual Conference, Dublin/Ireland: Dublin City University, on CD-Rom.
• Charitsos, Vasilios, Susan Whelan and Markus Wohlfeil (2008), “Building Brand Communities through Event-Marketing Strategies”, Proceedings of the 11th Irish Academy of Management Annual Conference, Dublin/Ireland: Dublin City University, on CD-Rom.
• Wohlfeil, Markus and Susan Whelan (2007), “Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of Pride & Prejudice”, Proceedings of the 8th European Association for Consumer Research Conference at Universita Bocconi Milan, Milan/Italy: Association for Consumer Research.
• Wohlfeil, Markus and Susan Whelan (2007), “How Jena Malone Saved! Me: An Introspective Study on a Consumer’s Fan Relationship with a Movie Actress”, Proceedings of the 10th Irish Academy of Management Annual Conference, Belfast/UK: Queen’s University Belfast, on CD-Rom.
• Wohlfeil, Markus and Susan Whelan (2006), “Confessions of a Movie-Fan: Introspection into the Experiential Consumption of Pride & Prejudice”, Proceedings of the 9th Irish Academy of Management Annual Conference, Cork/Ireland: University College Cork, on CD-Rom.
• Wohlfeil, Markus and Susan Whelan (2005), “Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement”, Proceedings of the 7th European Association for Consumer Research Conference at University of Gothenburg, Gothenburg/Sweden: Association for Consumer Research.
• Whelan, Susan and Markus Wohlfeil (2005), “Communicating Brands Through “Lived” Experiences”, Proceedings of the 1st Annual International Colloquium on Critical Issues in Brand Management at the University of Birmingham, Birmingham/UK: Academy of Marketing-Brand SIG.
• Wohlfeil, Markus and Susan Whelan (2005), “Event-Marketing: When Brands Become “Real-Lived” Experiences”, Proceedings of the 8th Irish Academy of Management Annual Conference, Galway/Ireland: Galway-Mayo Institute of Technology, on CD-Rom.
• Wohlfeil, Markus and Susan Whelan (2004), “Investigating Consumers’ Motivations to Participate in Marketing-Events”, Proceedings of the 7th Irish Academy of Management Annual Conference, Dublin/Ireland: Trinity College Dublin, on CD-Rom.

 

POSTER PRESENTATIONS

• Wohlfeil, Markus (2021), “Vinyl Resurgence: Giesler’s (2008) Market Evolution Drama Revisited”, Research Pitch presented at the ANZMAC 2021 Conference at the University of Melbourne, Melbourne/AUS: ANZMAC.
• Wohlfeil, Markus (2016), “From Spiral Scratch to PledgeMusic: The Birth and Re-Birth of Punk Culture’s Entrepreneurial Spirit”, presented at the International Symposium on Marketing & Music in an Age of Digital Reproduction at the University of Stirling on 18th November 2016, Stirling: University of Stirling.
• Wohlfeil, Markus and Mar Solé (2013), “Piled Higher and Deeper: Insights into ‘The PhD Comics’ as a Co-Creative Consumption Experience”, presented at the 10th European Association for Consumer Research Conference at IESE Barcelona, Barcelona/Spain: Association for Consumer Research.
• Wohlfeil, Markus (2006), “Confessions of a Movie-Fan: Subjective Personal Introspection into an Individual’s Experiential Consumption of Pride & Prejudice”, presented at the International Research Colloquium for Masters and Doctoral Students, 13th December 2006 at Waterford Institute of Technology, Ireland.

In addition, I am a regular attendant at the exclusive Mallen Annual Conference for Scholars & Practitioners in the Filmed Entertainment Economy.

• Ms Chananchida Kaewtipnet, PhD, 1st supervisor
• Ms Anowara Akter Eti, PhD, 2nd supervisor
• Ms Rayane Bouzidi, PhD, 2nd supervisor
• Mr Alaa Zahra, PhD, 1st supervisor
• Mr Jesper Madsen, PhD, 3rd supervisor

• Leverhulme Small Research Grant in 2016 (Value: £9,000), Project title: Marketing Punk, Marketing of Punk: Revival of Punk’s Entrepreneurial DIY Spirit
• Technological Sector Research Strand I Funding (Postgraduate R&D Skills Programme) in 2006 (Value: €32,000), Project Title: Developing and Managing Brand Communities Through Event-Marketing Strategies: The Holy Grail for Marketing Communications?
• Waterford Crystal PhD Scholarship 2005-2008 (Value: € 48.000) for my own PhD 

• De 51³Ô¹Ïapp University Research Development Grant in 2019/20 (Value: £2,300), Project title: The resurgence of vinyl records.
• De 51³Ô¹Ïapp University Research Development Grant in 2022/23 (Value: £1,150), Project title: Tribute bands and the quest for authenticity

• Invited onto BBC Radio Scotland in May 2017 to discuss how consumers relate to comic superheroes in graphic novels and movies.
• Interviewed by Lisette Voytko to provide insights into Kris Jenner’s management of the Jenner-Kardashian brand empire for an article published in Forbes Magazine on 14-11-2022 (see: https://www.forbes.com/sites/lisettevoytko/2022/10/14/how-kris-jenner-made-the-kardashians-famous-rich-and-insanely-influential/).
• Invited to an INSIDER roundtable discussion on 27-04-2023 organised by INSIDER Media Ltd (see: https://www.insidermedia.com/ roundtables/adapting-to-the-challenges-in-retail)

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