51³Ô¹Ïapp

Senior Lecturer in Marketing at De 51³Ô¹Ïapp University. Previously worked in HE, FE and training through the Civil Aviation University of China, Rolls-Royce plc training centre Tianjin, Rolls-Royce E-Learning team, Anicca Digital and Ascento.

Also, worked for Rolls-Royce plc, Interflora, the Woodland Trust, Kybotech, various SMEs and start ups in marketing, communications, PR, projects and digital marketing; achieving high growth results and ROI.

I am a FCIM Member of CIM, which reflects my expertise, experience and leadership skills in the field of marketing. Specialising in digital marketing and multi-channel marketing campaigns, I leverage expertise to drive impactful integrated campaigns for growth, engagement, and awareness. Passionate about mentoring, I supported the next generation through the Help To Grow programme at De 51³Ô¹Ïapp University and sponsored a business champion from 51³Ô¹Ïapp also.

I'm committed to continuous learning and always open to new opportunities and new connections to enhance innovation, partnerships and synergistic opportunities.

• Digital Marketing
• Content Strategy
• Social Media Marketing
• Search Engine Optimisation (SEO)
• Email Marketing
• Paid Advertising
• Analytics and Data Analysis
• Conversion Rate Optimisation (CRO)
• Influencer Marketing
• Online Reputation Management
• Marketing Automation
• Digital PR and Outreach
• Multi channel Marketing
• Email Marketing
• E-commerce
• AI

• Marketing
• Digital Marketing
• PR
• Business Ethics

• Masters Research Track scholar  - International Relations (University of Nottingham)
• Diplomas - Social Media Marketing & Digital Marketing
• BA Joint Honours - History & Archaeology (University of Nottingham)
• NEBS Management & Supervisory Diploma - Year in Industry (Rolls-Royce plc)
• ESOL (University of Derby)

• Business Ethics and Social Responsibility
• Marketing Consultancy Project
• Fundamentals of Organisations and Markets in a Global Context  
• Engagement Marketing (Module Leader)
• Public Relations
• Digital Marketing bootcamps

• FCIM 2023 onwards
• Industry awards - Anicca Digital
• Best Financial Contribution to the Business - Anicca Digital
• Various marketing and employee recognition awards - Woodland Trust
• Multiple Employee of the Month awards - Interflora UK & Ireland
• Employee of the Year - Zooki Digital Nottingham
• Teaching recognition award - Civil Aviation University of China, Tianjin, China
• Excellent Trainer prize - Rolls-Royce plc, Tianjin, China
• Lifetime Honorary Membership to University of Nottingham for voluntary /elected roles at University and fundraising efforts
• First prize in the National Year in Industry competition by the Royal Academy of Engineering- Rolls-Royce plc (UK based)

• CIM Annual Conference - Panel member 2023
• The Marketing Meet Up Member 2023 onwards
• Lincoln Business Club member - 2022 onwards
• Lincoln Mosaic Digital Hub - Digital events from 2021
• Mums in Marketing - 2021 onwards
• Lincoln Hall Association, University of Nottingham 2000-2015
• Digital Fundraising Forum member 2010-2016
• East Midlands Chamber Digital Marketing Training & Breakfast meet ups 2009-2015
• Chair of Presidents, Nottingham University (2002-2003)
• IoD 99 - Founders Group - Women in Digital
• Summer Party Exec & Committee Chair (2001-2002)
• Hall President & Chair, Lincoln Hall, Nottingham University (2001-2002)

Fellow - CIM

Lifetime honorary membership to the University of Nottingham

BPP Financial Regulations Certificate

Fellow - CIM (FCIM)

KTP - Nottingham Trent University and Kybotech

Digital Marketing World Forum, London June 2024

• Panel member - CIM East of England Digital Marketing Conference 2023
• Leicester Digital Live - Organiser and Marketer 2022 / 2023
• Woodland Trust Westminster House conference - Organiser 2015
• Digital Fundraising Forum - Speaker 2010-2016
• Step into Partnership conference Rolls-Royce plc - Speaker and Organiser
• Living Safety launch Rolls-Royce plc - Speaker and Organiser

• Help To Grow 51³Ô¹Ïapp - Anicca Digital
• Help To Grow Business Champion scheme mentor - Anicca Digital
• CMO - Kappture
• KTP - Nottingham Trent University and Kybotech

• Head of Marketing - for Anicca Digital and Ascento - Digital Marketing bootcamps (via LEPs & DfE)
• Google Grant - Woodland Trust (Google)