Cook, J., Hide, N., (2024) Encouraging the development of sustainble brands: an authentic industry approach, Academy of Marketing, July 2024 |
Buckley, D. and Cook, J. (2024) Student Perceptions of Placement Opportunities and Employability – A Reflexive Deliberation Approach. Chartered Association of Business Schools: Learning, Teaching and Student Experience Conference 2024. Birmingham: 14th-15th May 2024 |
Cook, J., Buckley, D. (2023) Revolutionising The Placement Experience for Marketing Students in UK Universities, Competitive Short Paper, Academy of Marketing, July 2023
Cook, J., Baines, N., Mabe., R (2022) Reframing sustainability in the marketing curriculum, CABS LTSE conference, presented May 2022
Cook, J., Mabe, R., (2021) Empowering students to reframe ‘sustainability’ in the marketing curriculum Competitive Short Paper, Academy of Marketing, July 2021
Cook, J., Mabe, R., Harman, B., (2019) An exploration into the use of the digital platform Slack for mediating group assessments and providing assessment support - Working Paper Submitted to the Academy of Marketing Conference, July 2019
Cook, J., (2018) An exploration of staff perceptions and experiences of personal tutoring and the impact on staff engagement, Academy of Marketing Conference, presented Stirling, July 2018 4
Cook, J., (2017) An exploration of student expectations of on-line courses in Higher Education and their impact on student engagement, Academy of Marketing Conference, Hull, presented July 2017
Omar, S., Gill, D., Phillips, N., and Cook, J., (2017), “An investigation of multi-stakeholder value co-creation processes: a conceptual model of customer engagement, co-creation, and their impact on customer satisfaction and behavioural intentions” Academy of Marketing Conference, Hull, presented July 2017
Gill, D. Omar, S and Cook, J., (2016), " An exploration into student associations of communications to service quality and source credibility” Academy of Marketing, Radical Marketing Conference, Northumbria, presented in July 2016
Research Grants: 51³Ô¹Ïapp funded projects- Emotional Resilience Project (£11k), Academic Innovation Project (£2k), BAL research funding (£1.5k