51³Ô¹Ïapp

Andras Kenez is a Lecturer in the Department of Economics and Marketing at De 51³Ô¹Ïapp University. His teaching responsibilities include Marketing Research, E-marketing, Principles of Marketing and Customer Management.
Andras read Marketing and Applied Statistics at Corvinus University before pursuing a career in Marketing Research, latterly as Regional Research Director at GALLUP International, Budapest - working with most of the companies that own the brands and products we use every day like Nestlé, Coca-Cola, Unilever, Danone, Mars and Mondelez. As the co-founder and owner of Marketikum Marketing Consultancy he has first hand experience working with SMEs.

Current research interests include marketing (customer decision making, information search, digital marketing and sustainability) and educational (gamification, application of chatbots, marking) topics.

• Marketing Research
• Customer Behaviour
• Digital Marketing
• International/Global Marketing
• Marketing Essentials

• BSc Business management
• MSc Marketing / Applied Statistics
• PGCert HE

Marketing Research, Customer Management, e-Marketing, Principles of Marketing, Marketing Essentials

• Higher Education Academy – fellow
• Chartered Institute of Marketing – member
• European Marketing Academy – member

• SME marketing audit and planning
• Content marketing
• Marketing Research