Job: Researcher and lecturer
School/department: Leicester Castle Business School
Address: De 51³Ô¹Ïapp University, The Gateway, Leicester, LE1 9BH, United Kingdom
T: 0116 2506816
E: Adam.oozeerally@dmu.ac.uk
W:
I am a Lecturer in Marketing at the Department of Strategic Management and Marketing and pursuing a PhD on a High Flyer Scholarship. I gained a BA Accounting and Finance degree and an MSc Strategic Marketing (Distinction) from 51³Ô¹Ïapp. Furthering my education, I received an MA Education from the University of Leicester. My research interest lie within the fields of value co-creation, customer experiences, customer engagement and consumer behaviour within technology-enabled contexts such as mobile devices and apps. My research work has been presented at national and international conferences such as the Academy of Marketing, European Marketing Academy and the first Global Conference on Creating Value.
Customer experienceCo-creation of valueCustomer engagementMobile marketingService qualitySystem interface and designService systemsArtificial intelligenceVirtual reality
MarketingE-marketing
PhD (pursuing currently)MSc - marketing managementPGCE - further education mathematicsBA accounting & business management
E-marketing
Best performance on programme - January 2017Awarded high flyers scholarship for PhD
Academy of MarketingEuropean academy of marketingHigher education authority
Currently supervising masters students within IB & Marketing